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Beauty is an object of desire for women of all ages and the pursuit of beauty is quite natural.
Thanks to a recent active advertisement through media, there has been a change of perception on cosmetic surgery among young women in Korea. As the advertisements had not been properly regulated however, some problems such as false advertisements were brought out. In order to provide accurate informations and to avoid such false advertisements, we've established an informative network through Internet. The authors of this study hypothesized that the home pages of plastic surgery clinics provide easier & accurate ways to acquire informations on plastic surgery, and investigated the necessity and the improvements of the plastic surgery home page. The patients who visited 6 plastic surgery clinics in Seoul between May 1, 2000 to August 31, 2000 were surveyed. Ten questions were asked, and 9 out of 10 were multiple choice type questions. There were 806 surveys with 736 female and 70 male patients of whom 124 were in their twenties, 496 in their thirties, 116 in their forties or more.
This study revealed that the patients in their thirties had high utilization of Internet for the information on operation(25.0%), and more patients in their thirties relied heavily on the information from home pages for the selection of the clinic (p 0.05). The patients demand on improvements of the home pages were presentation of clarified cost, introduction of authorities of special areas, presentation the preoperative and postoperative pictures, video files of surgery.
This survey revealed the necessity of home pages of plastic surgeons, the improvements that are needed, and hope to use home pages.
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